A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Recent trend What is your favorite sport to watch? As a Premium user you get access to the detailed source references and background information about this statistic. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. All data is sourced from Fluent's portfolio of owned and operated media properties. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. According to the forecast, video viewership of the National Football League. Golf Digest Advanced channel analysis . Every customers requirement is unique. Every customers requirement is unique. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. List aggregation and channel comparison . Judging by a 2021 survey, the majority of respondents never watch live sports on TV. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. The average TV viewership for the NFL in 2019 was 16.5 million per game. Get full access to all features within our Corporate Solutions. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. But BBO homes are interested in more than just professional football. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. Frequency of watching live sporting events in. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. Enquire Before Buying It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). 2002, 2006 FIFA World Cup (3 billion) 8. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Please do not hesitate to contact me. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. An average of 14.9 million people watched a regular season game in the NFL in 2020. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . The GlobalData platform is our go-to tool for intelligence services. that people love to watch competitive sports. As esports viewership grew, so did the number of . The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. Please create an employee account to be able to mark statistics as favorites. Fields marked with an asterisk (*) are required. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. As a Premium user you get access to background information and details about the release of this statistic. In general, would you describe yourself as a sports fan, or not? As t. he evolving media landscape continues to threaten the future of linear TV advertising. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. 22 live channels. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. The report also presents key technology and industry trends impacting the theme. 9. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. This was largely due to the ICCs decision to make the tournament the most widely available in its history. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. is here! While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. Then you can access your favorite statistics via the star in the header. The 2019 MLB averaged 28.5 million prime-time viewers, 8. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. Request a Free Sample. Can be shared by unlimited users within one corporate location e.g. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. Copyright 2023 Gallup, Inc. All rights reserved. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. If youre a sports fan, then you already know that some sporting events are more popular than others. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 46% of the average NBA team's fans are white . Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. data than referenced in the text. If you are an admin, please authenticate by logging in again. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. This statistic is not included in your account. This text provides general information. confirm that this is one of the most popular forms of competition out there. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. Currency Conversion is for Indicative purpose only. [RANDOM ORDER], Trend when sports asked in rotation with other sports. Statista assumes no 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. US Sports Viewership Facts and Stats 9. 5. Compared to other generations, Gen Zers are most likely to stream sports content. Get in touch with us. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. liability for the information given being complete or correct. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. We'll assume you're ok with this, but you can opt-out if you wish. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. 2023 Asona - WordPress Theme by APALODI. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. The Cricket World Cup2.6 billion viewers. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. CNBC Golf viewership statistics show that Woods is clearly a big driver of interest. You can only download this statistic as a Premium user. 2010, 2014 FIFA World Cup (3.2 billion) 7. Its the NFL SuperBowl. 73% of sports fans in the UK want to watch sports on OTT platforms. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Activate. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. All data is sourced from Fluents portfolio of owned and operated media properties. Ensuring that sports are where fans are. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. All that remains is for these trends to boost viewing numbers. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Stats on. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. As soon as this statistic is updated, you will immediately be notified via e-mail. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? , in-game technology, and the popularity of the sports viewership data of sports fans would cancel their existing cable subscription! Spending more time watching TV shows while 17 % are watching sports on TV a, in 2017 amid Colin. 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