C)creative space buys T/F The broadest classifications of magazine content are consumer magazines, farm magazines, and business magazines. Jeans Size Conversion Australia, If you're targeting customers in a specific locale, you can advertise more cheaply in an area magazine than a national one. It brings about more earnings, more readers and environmental sustainability. the exposure time is short. _____________ marketing involves developing a unique mix of goods and services for each individual customer. E)Desk top publishing. Bishop State Community College Programs, A. Firms utilize __________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer websites. One advantage of magazine advertising is that: (Points : 3) the ad must conform to post office regulations. On what do magazines primarily base their advertising rates? Advantages of Newspaper Advertising It has a low cost from magazine advertising. Newspapers provide information and general knowledge. Display ads are the most recognizable type in magazines. advertise is a instrument of market that is used to create awareness about a product or service. Top 10 Benefits of Magazine Advertising This is your target market. The World Bank's mission is to lend money to developing nations to help boost their economic development in various industries. Furnel, Inc. has been successfully implementing this policy through honesty, integrity, and continuous improvement. Take the opportunity to create consistency across all your channels, so wherever people come into contact with you they will see the same messages and images. These magazines are examples of _____ publications. Which of the following statements describes a disadvantage that has traditionally set newspapers apart from other media? Audience impact C. Gross impressions D. Informational motive E. Possible exposures B. Types of ads placed in newspapers include: display ads, classified ads, public notes, and preprinted inserts. Typical Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if youve negotiated a multiple-ad rate. Because consumers connect the brand to the actual product. B)overrun Raiment Inc. manufactures sewing machines. Offers high levels of flexibility *(b)* Comment on Joys efficiency in using its assets if its competitors average a total asset turnover of 3.0. Starting up or maintaining a magazine is dependent on a few factors, but one of the most important is advertising. The majority fell between $1 and $3 per week. Napa Hotels With Wine Tours, Which of the following is true of split runs? Advantages of advertising in magazines. Using multiple ads in the same issue: Great Ukrainian Poets, Which of the following statements best explains the popularity of magazines as an advertising medium? What type of media has a greater consumer receptivity and engagement? New magazines are constantly appearing, and a number of them succeed and thrive. Required fields are marked *. Businesses must have evidence to back up their claims. Inflexible. advertising can occur in a variety show of ways. Accountants will record a portion of the cost of an asset as an expense each year through the use of: Many business decisions are made in hopes of improving a firm's bottom line. Disadvantage: Competition. Which of the following is a benefit for a brand name for a seller? The Benefits of Magazine Advertising. Improved print due to handiness of better engineering 5. In contrast, readers trust their local magazine as a source of local information, so they are more likely to trust you too. To effectively run a business, it is necessary to: PharmaONE plans to use its computers to post information from journals to the ledger instantaneously. Original conversation User: Question 14.14. the exposure time is short. When it recently moved from its longtime storefront to a famous resort area, it took a big risk. T/F If People magazine ran an ad for Calvin Klein on the back of the magazine, advertisers would describe it as on the third cover. When a brand becomes commonplace and identified with a category of goods rather than the unique product of a specific manufacturer, the brand may become a: In a(n) _________ distribution system the producer manages all of the marketing functions at the retail level. advertising? Answer. Tinh du nc hoa Dubai nam mi no thm nht, Cch x l li lm trn du chm ng python. Latest Dubai Government Jobs. Just the fact you shelled out for an ad in an established publication gives you an aura of legitimacy. B)Ink-jet imaging One way to do so would be to hire a public accounting firm to: A company's income statement is important to accountants and other stakeholders. Because copywriters can usually prepare newspaper ads quickly and at a reasonable cost, local merchants can reach their target market almost daily.Which advertising medium offers the advantage of high audience selectivity?Magazines are the most selective, of all media except direct mail. Radio allows advertisers an inexpensive way to get their voice heard over and over again. A)ink-jet binding Which of the following is an advantage of newspaper Consumer decisions regarding the products they buy are often influenced by their nationality, religion or ethnic origin. The company believes that the popularity and reputation of the magazine will enhance the image of its products. And aren't magazines folding left and right? Print Advertising. Nike Therma Flex Showtime Pants, The two basic physical sizes of newspaper formats are, In newspaper advertising, each ad competes with editorial content and with all the other ads on the same page or spread. The products differ mainly in the strength of the dosage and in whether they also contain additional medications to hep the consumer sleep while sick. Advertising is a good way to attract list of foods that lower blood sugar levels customers. The disadvantages are that a long time is needed to place the ad. Facebook Pinterest Groupon LivingSocial StuffDOT sees no "direct" competitors, 10-Lar Silberbauer, senior global director of marketing at Lego Group states that companies will struggle to leverage the full potential of digital media if they fail to Multiple Choice place their, The convergence of real and digital worlds has been made possible by all of the following except which? B)Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Theres plenty to attract our attention on websites and social media but sitting down with a hot drink and a magazine is different. VOGUE), -Two or more versions of an ad are printed in alternate copies of a particular issue of a magazine, -Allows creation of hundreds of copies of a magazine in one continuous sequence, -Projects ink onto paper rather than using mechanical plates, Fundamentals of Financial Management, Concise Edition, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Daniel F Viele, David H Marshall, Wayne W McManus. A)Geographic selectivity T/F Run-of-paper (ROP) advertising rates entitle a newspaper to place a given ad on any newspaper page or in any position it desires. besides, publishers do not incur extra costs for paper or printing extra pages in a digital version of a magazine, which means no extra fees are. **Example 1**. there is usually little competition with other magazine features. Under the watchful eye of the FTC, the following general advertising rules must be followed: Ads must be truthful and non-deceptive. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield, Daniel F Viele, David H Marshall, Wayne W McManus, Stinson Corporations cost of debt financing is 6%. WebThe main advantage of magazines as a media choice is their audience selectivity, which Advantages of Magazine advertise : The high quality wallpaper used ensures better colour reproduction and full quality advertisements. The advertisement may be seen several times. People responsible for packaging products at their job can receive a free subscription to Packaging Digest magazine because the publisher believes they can influence the purchase of packaging. Jerry looked at a rate card for Equus magazine and saw that the one-time cost for a full-page black-and-white ad was $795. the ad can target specific audiences. The handful of seed scientists that own the company are seeking _________, but understand that they will relinquish a size-able share of ownership in order to obtain the funds. In a magazine, there are only so many pages, with just a few advertisements on each page. Marketing professional refer to this strategy as: Which of the following refers to the process of dividing the total market into several groups with similar characteristics? It offers a, You have a much better chance of being noticed and your local advertisements will be more memorable than their digital equivalents, Better reproduction of advertisements than newspapers. Why is radio a good advertising medium? Now it is also used in video games. On the last page of Blood and Thunder magazine, a publication that covers womens' flat track derby, there is always a full-page ad for Riedell Skates. what is a disadvantage of magazines for advertising quizlet. Which of the following financial statements will reveal a firm's bottom line? Many other magazines cover a specific region, state or city. They're the consumers least likely to spend time online and the most comfortable with traditional media. Calculate the after-tax interest rate. Transcribed image text : The adult disadvantage of magazine Advertising is hearing selectivity, since magazines much appeal to readers with very constrict interests. Before we get into magazine advertising best practices, lets take a quick look at some of the many benefits this traditional advertising channel offers: Magazines allow brands to stand apart in an overcrowded digital market and create lasting, memorable engagement. mobility ADVERTISEMENTS : 3. Italian Plum Tree Zone, The formula for break-even analysis includes which of the following components? A)gatefolds Which of the following strategies provides an example of the most current era whose principles today's businesses are embracing? The Covenant Transport ad is an example of a. In-depth coverage 2. A)Unlike television ads, magazine ads are invasive and not easy to ignore. Long shelf life- People tend to keep magazine around for years. She takes the firm's transactions and records them in a record book or computer program referred to as: An accountant who works for a single business or government agency is referred to as: The accounting book or computer program where each day's transactions are first recorded is called a: Which of these statements about corporate bonds is correct? When deviations occur, the managers use the feedback to take corrective action when necessary. Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following? Horizontal publications are very effective advertising vehicles because they. It is mainly read by academics and people working directly in marketing. The business accepted a run-of-paper (ROP) advertising rate to save some money. Examples of below-the-line advertising are billboards, sponsorships, in-store advertising, etc. This arrangement gives the firm access to a specified amount of unsecured short-term funds, provided the bank has the funds available. In the 21st century, advertising in print or in digital magazines may seem pointless. The Federal Reserve System consists of _______ Federal Reserve Banks. He knows that the magazine has a total circulation of 15,000. If you want to complement your advertising with a voucher or flier you know it will arrive safely. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? In all likelihood your local magazine has been around for a long time, so people recognise its value. D)It is generally considered unsuitable for inexpensive consumer products. Writer's Digest readers are interested in anything that helps their writing careers. A disadvantage of magazine ad is that _____.This is considered a big drawback for humble marketers who do not have enough money to spare on. Ivy is a bookkeeper for the Newport Corporation. WebWhich of the following statements best explains the popularity of magazines as an C. 13) TV advertising is considered to be particularly advantageous because ________. Anthony would like to have his brokerage firm handle more of his financial needs because he has been pleased with the service provided when he bought and sold stocks and bonds. T/F A proof copy is the same as a tearsheet. D)They enable the creation of hundreds of copies in a continuous sequence. Soles gives only a few preferred retailers in a given market area the right to market its product. Is there sufficient evidence to conclude that more educated people (EDUC) watch less television (TVHOURS). A(n) _____ covers a specific industry in all its aspects and is of interest only to an individual employed in that industry. a. Offers high levels of flexibility b. If you were a part of this work team, which question would you ultimately ask yourself before initialing your approval? This habit will widen your outlook and will enrich your knowledge. Since firms often count on advertising for their products and often see it as a quick fix for their marketing needs, multiple kinds of advertisements have been created.. From Print advertising to broadcast advertising to covert advertising to outdoor advertising and others; firms can choose from. T/F In single-newspaper cities, reader demographics usually reflect a cross section of the general population. The ads are set to be launched in alternate copies of a particular issue. T/F One disadvantage of print advertising is that since it offers limited opportunities for brands to engage consumers in niche environments, there is brand wastage. The Language of Composition: Reading, Writing, Rhetoric, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses, Write *N* above the underlined clause or phrase if it is nonessential or *E* if it is essential. Although the advantages offered by magazines are considerable, they have certain drawbacks too. In the following sentences, circle each incorrectly used lowercase letter. Soles Shoes produces top-quality designer shoes, created for the person concerned about style. Charlotte is an avid Cosmopolitan reader. A leading cause of new-product failure is: For small businesses, product differentiation: Producers often use ________ as a primary basis for setting prices on the goods and services they offer the public. Taj Hotel Delhi Restaurants, It may be more effective with viewers because internet users seek out information. Magazine Advertising. Local news, in contrast to national or international news, caters to the news of their regional and local communities; they focus on more localized issues and events. It is only sold through subscriptions. Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as: Which of the following offers the greatest potential for meaningful interaction between buyers and sellers? Marketers realize that the consumer decision-making process is impacted by the consumers: Which of the following correctly identifies why companies would use a market segmentation strategy? T/F Spending on online ads fell back below that of combined newspaper and magazine advertising in 2012. Which of the following is an advantage of using television as an advertising medium quizlet? In response to declining revenue from print advertising due to the rise of new digital advertising platforms, several publications, including , The New York Times introduced _____ to attempt to increase revenue. Following are the advantages of magazine advertising: 1. Iconic, Maxit Advertising LLC Jobs Executive Secretary Jobs in Dubai. T/F The standard advertising unit (SAU) system standardized the newspaper column width, page sizes, and ad sizes. At Furnel, Inc. our goal is to find new ways to support our customers with innovative design concepts thus reducing costs and increasing product quality and reliability. The average (mean) price, inflated by higher outliers, was $2.44. This is your target market. Advertising is a tool of marketing that is used to create awareness about a product or service. iconic Newspapers are owned by Mediaforce who are majority owned by Malcolm Denmark. Zachary is going to major in business. Theres a lot of media traffic out there, and we learn to filter it. C)Prestige Which of these comments is the most accurate and likely to help Jessica? B)They do not offer permanence. The book ad is an example of a(n). Learning Objective: 16-03 Explain the advantages and disadvantages of alternative advertising media. Your extra promotional material is much more likely to be read when it arrives with a trusted local publication. T/F Compared to television or radio, print advertising has more permanence. Reading newspaper makes a good habit and it is already part of the modern life. Primary source of information for consumers for a variety of products (i.e. Yes Music purchases products from Trompa and distributes, Which of the following firms sponsored the LeBronJames.com Half-Court Hero promotion, which consisted of an opportunity to go to Miami for a chance to win $75,000? According to clause 6 of the ASCI Code, tobacco products, alcohol and gambling are prohibited from being advertised. Following are the advantages of cartridge holder ad : 1. Required fields are marked *. it takes a relatively short time to place the ad. Advertisers are reluctant to use magazines as an advertising medium because, A black and white ad for Levis tells readers to "Go forth" and features a man holding a woman as he drives. In a magazine, there are only so many pages, with just a few advertisements on each page. After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. T/F Vertical publications cover a specific industry in all of its aspects. T/F Selecting the most appropriate media mix for a campaign requires understanding the unique characteristics of the various media alternatives and determining which media will most efficiently reach the target audience. T/F Nearly a third of all ad spending goes to newspapers. Elise is disappointed because the results strongly indicate the product idea she helped develop is unlikely to be popular. The ability to stir emotions and create demand. Course Hero is not sponsored or endorsed by any college or university. Which of the following is an advantage of newspaper advertising? The Arrabelle At Vail Square Website, C)It tends to extend the prestige associated with the magazine to the product. The biggest advantage of newspaper advertising is that numberless people get the proper knowledge of a product because countless people read the newspaper daily. If your sell eyeshadow you can advertise in a smasher magazine. The daily paper gets thrown out. The test can be used as part of the process of measuring effectiveness of each ad. People are often passionate about their local magazines, so you may gain credibility by hitching your wagon to their brand. If it gives information about the equipment, supplies, and services Tom will find useful specifically for his work, Ranch On is most likely to be a. A)ServicesB)PermanenceC)PrestigeD)Creative flexibilityE)Geographic selectivity. Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. What is an advantage of magazine media? What makes an ad good or bad? The advertisement needs balance. One side shouldnt feel heavier than the other. -The advertisement should also make good use of contrast, repetition, color, and pattern. When these design elements are implemented well into an advertisement, the result is a fabulous ad that will appeal aesthetically to viewers. In reality, the magazine industry, even in hard copy, is doing well. }}$, For the phrase in the first column, write the letter of the synonymous phrase from the second column. Advertising is powerful enough to give society cause for concern. The major advantages of advertising are: (1) introduces a new product in the market, (2) expansion of the market, (3) increased sales, (4) fights competition, (5) enhances good-will, (6) educates. It cost over $1 million for Calvin Klein to produce and pay Vanity Fair to include the ad in their magazine, but it also became an exemplar of, An ad for Covenant Transport, a national trucking company, is on a page that is wider than the normal pages found in Trucker's Connection magazine. Ive always liked people $\underline{\text{who are considered eccentric. A lot of small business people that I speak with are very curious about online marketing, but dont understand how it can directly increase their business. Economy in purchase B. Question: Which of the following is an advantage of newspaper advertising? Buying ad space may not be cheap, but it can be effective. E)total page ads, 2020-2023 Quizplus LLC. https://newspapers.org/advertising-network/ Although this form of short-term debt comes with high interest rates, it provides a quick line of credit for many firms, including start-up companies who may not be able to secure bank loans. Soles Shoes uses: _________ may represent several producers in a specific territory, as long as they do not represent competing products. ocular Display. He would like to avoid taking any finance courses if possible. Fish Diet For Weight Loss, C)is referred to as the process of selective binding. 21 Engel Injection Molding Machines (28 to 300 Ton Capacity), 9 new Rotary Engel Presses (85 Ton Capacity), Rotary and Horizontal Molding, Precision Insert Molding, Full Part Automation, Electric Testing, Hipot Testing, Welding. In order to expand distribution worldwide, the company whose product produces lush green foliage needs serious funding. One obvious benefit of this technology is: Coolest Closet, a chain of retail closing stores, wants to assure investors and other outsiders that its financial statements are accurate. E)is known as split running. One advantage of using magazines as an advertising medium is. This employee played the role of a: __________ refers to standards of moral behavior. 8. Your local magazine will have an excellent distribution network. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. T/F A gatefold occurs when a magazine page is not cut properly, and the page inadvertently is not in alignment with other pages. Advertising in a magazine that caters to a niche audience of enthusiasts or professionals targets that audience very precisely. Which of the following is an advantage of using magazines ads instead of newspaper ads? A firm negotiates a(n) __________ with its bank. They are examples of _____ magazines. Below are some advantages and disadvantages to both newspaper and 1. Advantages of advertising in magazines. A disadvantage of magazine advertising is that _____. The Fed uses ________ to regulate the money supply. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Brand Packaging and Flexible Packaging are monthly publications that target businesses in the consumer goods industry. How many contacts do you currently have? By ad in magazines within your industry, you are about guaranteed to reach your target audience.iv ) More circulation and more readers and therefore the ad cost. D)split runs Fast Fine Foods also offers another line of products targeted to people interested in low-fat, high-nutrition foods. however, one can not oppose progress and technology.2. 2. That said, magazines can't target customers the way a direct mail or telemarketing campaign can. However, he has never had much interest in subjects with numbers. The Pie Hole, a local pizza restaurant, has a limited budget but wants to run an ad in the local daily. What are the three broad categories of newspaper advertising. It comprises national newspapers, regional newspapers, English dailies, common papers, consumer magazines, deal journals, technical journals, professional journals, directories and yearbooks. b. Mobility ADVERTISEMENTS: 3. View the broad answer. C)They are usually printed in alternate copies of a specific magazine. Advertising can occur in a variety of ways. T/F Shoppers are sometimes referred to as pennysavers and offer free distribution. Which of the following technological processes makes it possible to personalize an advertising message? The reason these ads are also known as box ads is because they usually occupy a square or rectangular space in a newspaper. There's a lot of media traffic out there, and we learn to filter it. When advertisers place an ad, they submit a(n) _____ to the newspaper, stating the date(s) on which the ad is to run, its size, the desired position, the rate, and the type of artwork accompanying the order. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Although best used as a last resort, many small businesses find it convenient to use ____________ as a short-term source of financing. Second and third cover rates typically cost less than the fourth cover. Magazines are normally colorful, giving the advertise product a better representation. By the time of the Civil War, the U.S. banking system operated: Designed to create more confidence in banking institutions, the FDIC was established: ___________ includes anything that people generally accept as payment for goods and services. Newspaper advertisers can sometimes receive _____, a discount applied retroactively as the volume of advertising increases through the year. B)They reproduce images using mechanical printing. (1) Introduces a New Product in the Market:(1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. (2) Expansion of the Market: It enables the manufacturer to expand his market. (3) Increased Sales: Advertisement facilitates mass production to goods and increases the volume of sales. More items You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Magazines are usually colourful, giving the advertised product a better representation. To prevent newspaper readers from mistaking a reading notice for editorial matter, newspapers require that, The cost of a classified ad in a newspaper is typically based on.
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what is an advantage of magazine advertising quizlet